Specialized Training Center | Digital Marketing Strategy
• Accounting and Finance
• Administration and Secretarial
• Auditing and Governance, Risk and Compliance
• Banking, Insurance and Financial Services
• Business Continuity and Crisis Management
• Construction Management
• Data Management and Business Intelligence
• Digital Innovation and Transformation
• Government and Public Sector
• Health, Safety and Environment
• Human Resources
• Interpersonal Skills and Self Development
• Leadership and Management
• Legal
• Maintenance and Engineering
• Marketing and Sales
• PetroSkills (Oil & Gas)
• Planning and Strategy Management
• Purchasing and Supply Chain
• Project Management
• Public Relations
• Quality and Productivity
• Security Management
• IT Management and Cyber Security
• Upstream
• Downstream

Digital Marketing Strategy

Digital Marketing Strategy
  • Overview
  • Registration
Introduction

This course provides an in-depth exploration of comprehensive Digital Marketing strategies. More specifically, the course demonstrates how organizations can effectively use digital channels to achieve their marketing objectives. Participants learn to create and implement a successful Digital Marketing strategy that integrates various digital channels, such as email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, among others. By the end of the course, participants will have the skills to apply a full Digital Marketing strategy to their own organizations.

Goals

Participants will learn:

  • Digital Marketing strategy.
  • Digital Marketing channels integration.
  • Advertising on digital marketing channels skills.
  • Google Ads Platform.
  • Using Digital Marketing for B2B and B2C.

TRAINING OBJECTIVES

  • Understand Digital Marketing fundamentals and channels.
  • Adopt a “80% strategy and 20% tactics” methodology.
  • Understand how the “START Methodology” works.
  • Apply the “START Methodology” to their organization, startup, product, service, or project.
  • Integrate digital channels for best strategy application.
  • Implement Digital Marketing strategies for social media, Google Networks, email and more.

 

Training Methodology

This is a practical, hands-on course. Through instructor-led presentations, demonstrations and group work, participants are given industry insight to enable them to build their own Digital Marketing strategy by the end of the course.

Target Groups

This course is suitable for anyone aiming to build and/or apply Digital Marketing strategies for their organization. This includes but is not limited to marketing managers and directors, Chief Digital Officers, brand managers, social media professionals and managers, sales managers, media and communication specialists, advertising managers, and business owners who utilize online advertising.

Program Content

Introduction to Digital Marketing Strategy

  • Introducing the “START Methodology”.
  • Selling points.
  • Touch points.
  • Analysis and Monitoring.
  • Retention.
  • Talk to the Business.

Strategy Frameworks

  • Designing a Digital Marketing strategy.
  • Designing a Digital Marketing action plan.
  • Social media strategic planning.
  • Social media strategy, management, and advertising.
  • Facebook.
  • Instagram.
  • LinkedIn B2B.
  • Social media brand building strategies vs. sales activation strategies.
  • Facebook lead generation forms and Facebook pixel ID.
  • Facebook re-targeting visitors.
  • Instagram ads and re-targeting.

Search Engine Strategy

  • Search Engine Optimization (SEO) strategy.
  • On-page and off-page optimization.
  • Google Ads - search, display and videos.
  • Re-targeting website visitors using Google Ads.

Email Marketing Strategy

  • Email marketing using MailChimp and connecting MailChimp with HubSpot.
  • Utilizing HubSpot as a marketing and sales platform.
  • Google Analytics.

“START Methodology” Application Project

 

Code Date of meeting Place Course Price
MS7 14 - 18 July 2024 Online training $3,900 Register
MS7 14 - 18 July 2024 Dubai-Emirates $3,900 Register
PSM18 29 September - 3 October 2024 Dubai-Emirates $3,900 Register
PSM18 29 September - 3 October 2024 Online training $3,900 Register
MS25 17 - 21 November 2024 Online training $3,900 Register
MS25 17 - 21 November 2024 Dubai-Emirates $3,900 Register
Download
Print
Information
Training Course
Categories
Explore top featured categories
Accounting and Finance
Administration and Secretarial
Auditing and Governance, Risk and Compliance
Banking, Insurance and Financial Services
Business Continuity and Crisis Management
Construction Management
Data Management and Business Intelligence
Digital Innovation and Transformation
Government and Public Sector
Health, Safety and Environment
Human Resources
Interpersonal Skills and Self Development
Leadership and Management
Legal
Maintenance and Engineering
Marketing and Sales
PetroSkills (Oil & Gas)
Planning and Strategy Management
Purchasing and Supply Chain
Project Management
Public Relations
Quality and Productivity
Security Management
IT Management and Cyber Security
Upstream
Downstream
Countries
Training Courses In Emirates
Training Courses In United kingdom
Training Courses In Malaysia
Training Courses In Saudi Arabia
Training Courses In Turkey
Training Courses In Europe
Training Courses In Online training
Training Courses In USA
Training Courses In Japan
Training Courses In Canada
Training Courses In China
Training Courses In Egypt
Training Courses In Bahrain